We value the public's opinion and we look forward to having informative discussions with residents, businesses, and other key stakeholders from all areas of Sparwood. Proactive communications planning and implementation will help to ensure the District engages with key stakeholders at the right time, in the right manner, and with the right responsiveness to achieve Council’s communication objectives. The District of Sparwood's Corporate Communication and Public Engagement Plan is the culmination of community consultation during the development and adoption of the District of Sparwood Communications Strategy and Official Community Plan, Citizen Satisfaction Survey results, citizen feedback provided during the Town Hall meetings held in 2015, and best practices.
Good quality communication supports our democratic system, helps improve delivery of services, manages expectations, informs policy development and enhances community participation. The Communications Strategy, as endorsed by Council on October 7, 2013, identified the principles for all communication initiatives and processes to:
The Corporate Communications Policy, adopted by Council on November 7, 2016, is intended to:
The Corporate Communication and Public Engagement Plan adopted by Council on August 21, 2017, governs that a citizens satisfaction survey is to be conducted every four years. The data that is gathered from these surveys will assist the District in identifying important local issues facing the community; assessing the community's perceptions of their quality of life; measuring the importance of and satisfaction with District services and infrastructure; determining the perceived value for taxes and preferred funding options; identifying opportunities for improvement; measuring satisfaction with the District’s customer service; and determining the importance of community engagement and consultation. The next survey is scheduled to be conducted in 2021.
Identify and prioritize internal and external stakeholders. What does staff know about them? What are the risks and rewards for communication with this audience? What barriers do they have? What benefits does the District offer?
Message should be crafted clearly and succinctly in terms the target audience will understand. The message will include responses to the following questions and anything else that they will potentially ask: