District of Sparwood Launches New Brand

Yours & Mine. Together.

The District of Sparwood is pleased to announce the launch of its new brand and identity. “We’re now ideally positioned to clearly and consistently share our community’s story,” said Terry Melcer, The District of Sparwood’s Chief Administrative Officer.

Unlike many community brands, Sparwood’s brand has not been developed primarily to increase tourism or attract destination visitors. Rather, its brand development is to strengthen its distinctive characteristics, demonstrate a desire to continue to develop economic diversity, and to continue to provide a solid foundation to increase community spirit.

“We’re an incredible community,” says Melcer, “We’re enviably situated in the Rocky Mountains, clean, safe, prosperous, and have a solid community of people who are happy to live here. We want to clearly tell that story.” Sparwood’s new brand simply tells a historic and contemporary story of a strong, authentic, hardworking mountain community. The brand speaks in a fresh manner to unpretentiousness; a proactive approach to developing relationships; and pride in the industry, community relationships and recreational opportunities afforded by their location.

To develop their brand, the District of Sparwood worked with community and regional branding specialists Story & Co. Their process involved extensive community consultation, research and strategy, and the results of the branding project were predicated on feedback and insight garnered directly from the community.

“The methods we used allowed us to gain valuable information through direct consultation with community members in both group and individual settings,” said Melcer. “This allows our brand to resonate with our most important audience first — our own community.”

The initial results of the branding exercise include a new logo, new taglines, a community website, professional images, posters, trade show materials, ads, and other informational collateral, as well as recommendations on how to implement the brand as the community moves forward and begins to proactively share its story.

“We’re not intent on strictly developing as a tourism community,” says Melcer. “But we are intent on demonstrating that we are proud of our community, that we are open for business and that we are happy to share our story and community with the rest of the world. We have a story that deserves being told best and now we look forward to telling it.”

For more information on the District of Sparwood, please contact:

TERRY MELCER
Chief Administrative Officer

District of Sparwood
Box 520, 136 Spruce Avenue
Sparwood, BC V0B 2G0

Phone: 250.425.6271
Direct Line: 250.425.6810
Fax: 250.425.7277

tmelcer@sparwood.ca
www.sparwood.ca