We value the public's opinion and we look forward to having informative discussions with residents, businesses, and other key stakeholders from all areas of Sparwood. Proactive communications planning and implementation will help to ensure the District engages with key stakeholders at the right time, in the right manner, and with the right responsiveness to achieve Council’s communication objectives.
Good quality communication supports our democratic system, helps improve delivery of services, manages expectations, informs policy development and enhances community participation. The Communications Strategy, as endorsed by Council on October 7, 2013, identified the principles for all communication initiatives and processes to:
It is the Corporate Communications Policy, adopted by Council on November 7, 2016, is intended to:
Identify and prioritize internal and external stakeholders. What does staff know about them? What are the risks and rewards for communication with this audience? What barriers do they have? What benefits does the District offer?
Message should be crafted clearly and succinctly in terms the target audience will understand. The message will include responses to the following questions and anything else that they will potentially ask: